variPlay
...get inside the music
variPlay is a new app-based interactive format for the sale and distribution of music.
A unique new way to listen starts here.
This incredible new technology allows the listener to change the music in real time to suit their mood. From rock to house, from acoustic to remix – the format can be customized by the artist to realize a new level of artistic vision and listener experience.
You can play the machine or let the machine take you on
a unique listening journey – hands-free.
This is variPlay.
Multiple versions and mixes of each song allow the listener to explore, interact and remix smoothly with real-time gestures
Centre position plays radio/pop mix
Top position plays an
a capella mix
Bottom position plays acoustic mix
Left position plays dubstep mix
Right positon plays dub mix
Example genres
Moving the dot on the app morphs between versions
All Videos
All Videos
Red Planet App - Tutorial / User Guide
Red Planet Interactive App - Research Project
App tutorial
Interview with Sarah Kayte Foster; artist featured on the pilot release
Rich media features
Lyrics
Social networks and video links
Custom animated buttons to launch the fan experiences.
Turn off the vocal and sing along if you want...
... and all things Internet. Tour-date feeds? Artist website? Artist iTunes?
Custom animated buttons to launch the fan experiences.
Artwork
Credits
Fully customizable for different methods of interactivity, styling and media content. Define your own feature sent and use an artist's own livery in place of the examples shown. The client has total control of all aspects of the look, functionality and music, from aesthetic to quality.
Your imagination and creativity guide what the listener hears and sees –
with YOUR music.
Add the back story. Give the fans a biog+ with as much or as little text as you want.
This GUI option allows the user to morph between three different versions of your track, or just instantly zoom to their preferred unique mix.
In this GUI option, the listener can dial different versions of your song on the matrix, choosing the one to suit their mood. Big beats for Saturday night or acoustic chill for Sunday morning, the artist always has complete control of what is offered.
Add the back story. Give the fans a biog+ with as much or as little text as you want.
Track morphing
Text content like an LP
The Matrix
Hands-free InteliMix
Releases
variPlay is funded by the UK Arts and Humanities Research Council.
Click to download iOS app
Daisy and The Dark, released 2015; independent
Asympt Man, released 2018; independent
Plan – Defab1 & Vanessa Knight, released 2018; Regent Street Records
Ximena Sarinana, released 2018 by WMG; Warner Music Mexico
Ofenbach, released 2019 by WMG; Elektra France
Langham Research Centre, released 2020; Nonclassical
Meet The Team
variPlay was developed by a team led by two leading UK academics
Prof. Rob Toulson
Professor of Creative Industries
School of Media Art and Design
University of Westminster.
Prof. Justin Paterson
Professor of Music Production
The London College of Music
University of West London.
Extending research developed in
collaboration with:
Anglia Ruskin University
University of West London
Script
In collaboration with:
Warner Music Group
The UK Arts and Humanities Research Council
